Canada's State
of Trade 2019
20th
Edition
About this document
This report provides a comprehensive summary of the main developments in Canada’s commercial activities during the previous year. It describes the events that took place in the global economy and trade in 2018, the main developments in Canada’s economy and those of its most important partner economies and regions. It reports the developments in Canada’s trade in goods and services, as well as flows and stocks of foreign direct investment and Canadian direct investment abroad.
A special chapter is dedicated to Canada’s trade diversification effort, its importance, evolution and prospects, as well as the different dimensions of trade diversification. In addition, the chapter describes various potential paths for further diversification, by summarizing the numerous research and analyses undertaken by the Office of the Chief Economist at Global Affairs Canada and elsewhere.
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Cette publication est aussi disponible en français sous le titre : Le point sur le commerce 2019 – 20e édition
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© Her Majesty the Queen in Right of Canada, as represented by Global Affairs Canada, 2019.
Cat. No.: FR2-8E
ISSN: 2562-8313
As Canada’s Minister of International Trade Diversification, I am delighted to present the 20th annual edition of the State of Trade Report for 2019.
Trade has been at the centre of the world’s attention during the past year. Globally, trade tensions, tariffs and uncertainty among many economies led to weaker economic growth and a slight slowdown in merchandise trade growth last year. However, in the midst of all this turbulence, Canada’s exports and imports both rose in 2018, with the total value of trade in goods and services reaching a record high of $1.5 trillion.
More trade and investment means more economic growth and good-paying jobs to help further strengthen Canada’s middle class. While Canadian investment flows abroad fell, total inflows of foreign direct investment into Canada increased by 70% to $55 billion.
This year’s State of Trade Report reflects our government’s efforts to expand and diversify Canada’s trade and investment and build bridges to dynamic markets. While the United States continues to be our most important trading partner, trade with other countries grew at a quicker pace. This bodes well for expanding global partnerships.
Diversification abroad means not only expanding our trading efforts with all regions, but also taking advantage of opportunities in emerging sectors. At home, diversification means making sure all regions of Canada and all members of our society can compete and succeed on international markets. Canada has led the way in advancing gender equality and women’s empowerment through our international engagement. Our government is also playing a leading role in helping more Indigenous people, members of the LGBTQ2+ community and youth succeed in today’s economy.
The 2019 State of Trade Report highlights results for both women- and Indigenous-owned exporting businesses: the numbers are very encouraging, with gains from trade spreading throughout Canada to all Canadians.
We strongly support free trade as a means to open foreign markets to Canadian goods and services, grow Canadian businesses, create good-paying jobs and contribute to middle-class prosperity. For this reason, we are working on increasing our overseas exports by 50% by 2025
The numbers for small and medium-sized businesses (SMEs) exporting goods and services outside of Canada show the most potential for expansion. As part of Canada’s trade diversification strategy, we want to help SMEs navigate international markets and capitalize on market access gains achieved under Canada’s trade agreements.
Canada currently has 14 free trade agreements in force with 51 countries, totalling a combined gross domestic product of US$52 trillion. When the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) came into force at the end of last year, Canada became the only G7 country with free trade links to all of the other partners. The impacts of the CPTPP as well as the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) are highlighted in this report. For both agreements, the report shows Canadian exports expanding after they came into force.
Our approach is to ensure that increased trade and investment and our trade diversification strategy support meaningful and sustainable growth for Canadian citizens, businesses and communities.
The Honourable Jim Carr, Minister of International Trade Diversification
Executive summary
After a period of broad-based and synchronized growth that lasted throughout 2017 and into early 2018, the global economy started to ease up. Global trade tensions combined with waning cyclical forces reduced economic momentum worldwide. Deceleration was widespread, even in countries like China and India. A notable exception was the United States, where tight labour market conditions and broad-based expansion bolstered the economy.
Against this backdrop of weaker economic growth, the expansion in global merchandise trade volumes slowed across both developed and emerging markets. Global merchandise trade value grew 10% in 2018, a slight slowdown from the 11% increase in the previous year. However, annual world merchandise trade still grew faster than at any time between 2012 and 2016, and global commercial services trade expanded by 7.4% in 2018, a little more than an extra one percentage point over 2017.
This backdrop coupled with global trade tensions, political uncertainty and U.S. tax reforms had an important impact on global foreign direct investment (FDI) flows. FDI flows declined by 13% in 2018, with developed European economies experiencing the largest regional decrease at 55%.
As with most major economies, Canada’s growth cooled to 1.9% in 2018, after reaching 3% in 2017. A major factor was the slowdown in household consumption growth, weighed down by household debt. Non-residential business investment made a very small positive contribution, while residential investment negatively impacted growth due to tighter mortgage guidelines. An acceleration in the growth of real exports along with a deceleration in real imports allowed trade to contribute marginally to growth in 2018, after being a drag in 2017. The Canadian labour market continued to display tight conditions, with the annual unemployment rate (5.8%) reaching record lows dating back to at least 1976, while inflation stood at 2.3% for 2018, its highest level since 2011.
On the trade front, Canada’s exports of goods and services increased 6.2% in 2018, while imports rose 5.4%. The total value of trade in goods and services reached a record high of $1.5 trillion. Canada’s goods exports played an important role in the increase, growing at 6.5% in 2018 to reach $585 billion. Energy led the way, advancing $14 billion (15%) to $111 billion, followed by consumer goods ($3.6 billion) and forestry, building and packaging products ($3.4 billion). By destination, goods exports to the United States climbed 5.4% to $433 billion in 2018. However, exports to non-U.S. destinations grew even faster, up 9.8% to $153 billion. Canadian services exports grew for the ninth consecutive year, up 5.8% to $121 billion.
Canada’s goods imports rose 5.8% to $607 billion in 2018, with increases in all sectors, led by metal ores and minerals, energy products, and aircraft and other transportation equipment. Regionally, goods imports from the United States were up 5.4% to $391 billion in 2018, while imports from non-U.S. sources grew 6.5% to $216 billion. Since Canadian goods exports expanded at a faster rate than Canadian goods imports, the goods trade deficit narrowed by $2.7 billion to $22 billion. Services imports expanded by 4.2% to reach $146 billion. Canada continued to run a services trade deficit with every broad region and most major trading partners; nearly half of the deficit was due to the United States.
Total inflows of FDI into Canada for 2018 increased by 70% to $55 billion, in contrast to the decrease experienced by most other developed economies, due to a $24-billion increase in FDI from non-U.S. sources. Strong inflows of investment in Canada’s manufacturing sector (+45%) made up for declines in trade and transportation (-41%) and finance and insurance (-13%).
By contrast, Canadian direct investment abroad (i.e. FDI from Canada to other countries) fell by 38% to $64 billion, notably due to investment in the United States contracting by 60%. CDIA flows to the rest of the world increased by 48% or $10 billion. Overall, Canadian investors favoured the energy and mining, and manufacturing sectors, which were up by $13 billion and $10 billion, respectively.
Looking forward, continued weakness in Western Canada’s resource sector, elevated household debt, and a backlash against trade and globalization are factors that could dampen Canadian economic, trade, and investment growth. However, the Bank of Canada expects economic growth to pick up in the second half of 2019 and be sustained into 2020.
Whether the global economic context is stable or uncertain, having multiple export destinations and/or many different products to export can certainly help Canadian companies prosper by hedging risk and taking advantage of high-growth markets. This year’s State of Trade report also takes stock of research undertaken by the Office of the Chief Economist on trade diversification, both in its conventional sense as well as from the angle of diversity among exporter firms. It also features results from Export Development Canada’s research.
In terms of geographic diversification (e.g. destinations of exports), Canada has room to further diversify, as Canadian exports are currently considered to be concentrated. In fact, data show that Canada’s exports are the fourth most concentrated by destination out of 113 countries, principally due to a large share of exports going to the United States. This is not particularly surprising given Canada’s close trade connections with its Southern neighbour. Recognizing the country’s high export concentration, the federal government has set a target of increasing Canada’s overseasFootnote 1 exports by 50% to $284 billion by 2025. This objective requires an annual average growth rate of 5.2% from 2017, which is higher than the trend from recent years (2011-2017).
Free trade agreements (FTAs) are one way the government can help and encourage Canadian exporters to diversify into new markets as FTAs open opportunities by reducing trade barriers such as tariffs, quotas, and non-tariff barriers. Analysis shows Canadian exports increase after FTAs come into effect, especially for products benefiting from higher tariff declines. While Canada already has an extensive list of FTA partners,Footnote 2 signing new agreements and deepening existing FTAs could help further diversify Canadian trade, particularly in faster-growing emerging markets. Preliminary research results indicate that a one percentage point increase in the growth rate of an import market caused the level of Canadian exports to expand by 0.11%, with an additional gain of 0.16% if Canada was already active in that market prior to the growth. That said, encouraging Canadian firms to first export to emerging markets may not always be appropriate. A large majority of new exporters start with the U.S. and only later expand beyond that market. It is estimated that 20% of exporters to the United States expand or move into new markets each year on average. Therefore, encouraging firms to explore overseas markets might require them to first test the waters of the closer and more familiar U.S. market. Incidentally, some sixteen American cities are projected to be among the top 40 cities worldwide for Canadian business opportunities by 2030.
Although some traditional destinations will remain, the ways firms can sell their goods and services are changing with the Internet and digital technologies. Digital technologies facilitate transactions and reduce costs, for example, by optimizing route planning, reducing storage time, and improving distribution networks. Such improvements reduce the distance barrier for exporters. On the other hand, the Internet is increasingly being exploited for cross-border delivery of digital products.
Encouraging the use of these technologies could further advance the diversification agenda. This could be particularly important for small and medium-sized enterprises (SMEs). Despite accounting for 99.8% of employer businesses and 89% of all private-sector jobs, only 12% of SMEs exported goods and services outside of Canada. Government programs aimed at helping SMEs navigate international markets could be another way to reach Canada’s 2025 overseas exports exports goal.
As mentioned above, diversity in who exports is also worth paying attention to. Diversification in ownership of Canadian exporters is important to ensure that gains from trade are spread throughout Canada to all Canadians. One dimension is women-owned exporting firms. Research shows that the proportion of women-owned exporting SMEs in Canada doubled from 7.4% of all SME exporters in 2011 to 15% in 2017. Furthermore, within women-owned SMEs in Canada, the share of firms that export rose from 8.4% in 2014 to 11% in 2017. The other ownership dimension explored is that of Indigenous-owned exporters. The results of a survey of Indigenous entrepreneurs show that in 2014, the proportion of Indigenous exporting SMEs was twice that of Canadian non-Indigenous exporting SMEs—24% versus 12%, respectively. Diversity thus exists within the exporting community and this diversity is slowly growing.
Diversification hedges risks from shocks to Canada from abroad and allows Canadian businesses to take advantage of opportunities in fast-growing markets. There are various avenues to greater geographical diversification. These include using free trade agreements to give Canadian exporters better access to foreign markets; accessing fast-growing markets early; using the U.S. market as a stepping stone to overseas markets; leveraging digital technologies; increasing SME participation in international trade; and focusing on the future growth of cities to identify new export opportunities. Moreover, the gains from trade can be spread more evenly throughout Canada, notably through diversification of exporter ownership.