DIGITAL MEDIA / PRINT / WEB SOLUTIONS

Creative project

Encouraging product development and investments in Canadian tourism assets and products.

Increase awareness of Canada as a premier tourist destination, including federal tourism assets.

Foster an adequate supply of skills and labour to enhance visitor experiences through quality service and hospitality.

MANDATE SPECIFICATIONS:

Client: Industry Canada

Date: 2011

TARGETED AUDIENCE:

Industry related members and stakeholders in the provinces and territories, including Aboriginal tourism.

photo credits:

Park Corner (PE) Tourism PEI/John Sylvester; Georgian Bay (ON) Canadian Tourism Commission; Bay of Fundy (NB) New Brunswick Department of Tourism and Parks; Rossland (BC) RED Mountain/François Marseille; Miscou Island (NB) New Brunswick Department of Tourism and Parks.

SCOPE OF WORK:

Consultation, project management, research and analysis, strategic advising, information architecture modeling, prototyping, website design, user interface and experience design (UI and UX), usability testing, XHTML Strict 1.0 coding compliant with CLF 2.0 (including the coding of a 120-page report), slides show with JavaScript, selection of photographs, graphic design and page layout (PDF version of the report) and quality assurance.