Revamp the existing logo in a more creative and modern way. Get resonance among the staff and the audience as well as a sense of belonging.
Increase credibility among the audience and foster ‘people first’ approach based on a gender and sexual oriented neutral to be inclusive of all Canadians.
Raise awareness and clarify PORD’s mandate: 1. Consulting the entire population on many topics and issues. 2. Analyzing in-depth public opinion according to precise criteria. 3. Spreading the findings and results (opinions and concerns from the population) to the government to establish or edit Canadian policies.
MANDATE SPECIFICATIONS:
Client: Public Services and Procurement Canada
Date: 2024
TARGETED AUDIENCE:
The staff of the Public Opinion Research Directorate (PORD), as well as all Canadians (general public).