Spread Canada’s vision: A country where women and people of all genders and sexual orientations are equal in every way and can achieve their full potential.
Raise awareness of the organization’s mission: The Department for Women and Gender Equality (WAGE) advances equality with respect to sex, sexual orientation, and gender identity or expression through the inclusion of women and 2SLGBTQI+ people in every aspect of Canada’s social, economic, and political life.
Promote a greater understanding of the intersection of sex and gender with other identity factors that include race, national and ethnic origin, Indigenous origin or identity, age, sexual orientation, socio-economic condition, place of residence and disability.
MANDATE SPECIFICATIONS:
Client: Women and Gender Equality Canada
Date: 2022
TARGETED AUDIENCE:
General Public.
SCOPE OF WORK:
Consultation, project management, marketing, research and analysis, strategic advising, ideation, graphic design, brand, graphic standard guidelines, visual imagery (MS Team background, web banners, assets for video editing, animated GIF, PPT, multiple banners for social media: thumbnails, headers, posts, stories on Facebook, Instagram, LinkedIn and Twitter platforms), WCAG 2.0 compliance and quality assurance.