DIGITAL MEDIA / PRINT / WEB SOLUTIONS

Creative project

Increase awareness of Canada on international scene as a premier tourist destination.

Showcase Canada as a 4 seasons destination.

Promote Canada’s tourism assets and activities by balancing the visibility of each of the territories and provinces.

Seduce the target audience by showcasing Canada's beautiful landscapes and fondness destinations.

MANDATE SPECIFICATIONS:

Client: Industry Canada

Date: 2011

ONLINE: Canada’s Federal Tourism Strategy

TARGETED AUDIENCE:

Industry related members and stakeholders in the provinces and territories, including Aboriginal tourism.

photo credits:

Iceberg Alley (NL) Newfoundland and Labrador Tourism/Destination Labrador; Kyle (SK) Tourism Saskatchewan/Greg Huszar; Whistler (BC) Tourism BC/Randy Lincks; Québec (QC) Canadian Tourism Commission; Niagara Falls (ON) Canadian Tourism Commission.

SCOPE OF WORK:

Consultation, project management, research and analysis, strategic advising, selection and graphic processing of photographs, graphic design (120-page report, leaflet, post card, posters, roll-up banners, podium, e-mail), page layout, prepress and quality assurance.

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