Increase awareness of Canada on international scene as a premier tourist destination.
Showcase Canada as a 4 seasons destination.
Industry related members and stakeholders in the provinces and territories, including Aboriginal tourism.
Iceberg Alley (NL) Newfoundland and Labrador Tourism/Destination Labrador; Kyle (SK) Tourism Saskatchewan/Greg Huszar; Whistler (BC) Tourism BC/Randy Lincks; Québec (QC) Canadian Tourism Commission; Niagara Falls (ON) Canadian Tourism Commission.