Promote the new summer camps offered by the museum.
Design a fashion and exciting drive-to-web poster to generate registrations at the museum for the summer camps season.
Highlight camps features: Hands-on activities with real specimens and live animals.
Special behind-the-scenes programming for young teens.
Indoor & outdoor activities.
Fun and educational throughout 4 main themes: Fossils, Artic, Creatures and Bioluminescence.
Unique environment: Exploration of the galleries, workshops in museum laboratory, meet scientists and exploration of the museum’s outdoor classroom.
MANDATE SPECIFICATIONS:
Client: Canadian Museum of Nature
Date: 2014
TARGETED AUDIENCE:
6 to 14 years old.
Seduce both young kids and teenagers.