Inform the target audience of the availability of housing in the community living environments.
Clarify the role of the organization among the target audience: a coach in access to housing and catalyst in community engagement.
Popularize the content of the website. Create content with high added value that responds to the target audience's issues and questions throughout their reflection.
Contextualize the content of the website with everyday elements of the website’s users.
Guide target audience in their research journey and decision-making.
Demonstrate housing solutions according to the target audience’s situation: a single person or a family.
Increase the visibility of Mon Chez-Nous on partner sites.
Promote the registration of requests for access to housing.
MANDATE SPECIFICATIONS:
TARGETED AUDIENCE:
Low-income workers.
Students.
Social assistance recipients.
Immigrants.
Fragilized families.