Educate coaches, parents, spectators and players to respect the referee.
Raise awareness of the importance of their talk, which may include harassment, bullying or threats.
Raise awareness to the audience that the referees are young adults in learning.
Gain a higher retention of the number of referees. Nearly half of them give up after their first year of arbitration.
Present, through lived facts, the harm caused by their remarks to bring people to change their behavior during matches.
MANDATE SPECIFICATIONS:
Client: Soccer Outaouais
Date: 2019
BROADCAST: Facebook campaign
TARGETED AUDIENCE:
General public – especially soccer; but applies to all sports.