Educate coaches, parents, spectators and players to respect the referee.
Raise awareness of the importance of their talk, which may include harassment, bullying or threats.
Raise awareness to the audience that the referees are young adults in learning.
Gain a higher retention of the number of referees. Nearly half of them give up after their first year of arbitration.
Client: Soccer Outaouais
BROADCAST: Facebook campaign
General public – especially soccer; but applies to all sports.