Promote, attract and retain Foreign Direct Investment into Canada.
Increase awareness and brand recognition amongst target audiences.
Showcase Canada as a strong, stable, innovative, as well as a welcoming and responsive business partner.
Portray Canada’s strong business environment, high quality of life, creativity, diversity and openness to the world.
MANDATE SPECIFICATIONS:
Client: Global Affairs Canada
Date: 2017
TARGETED AUDIENCE:
Primarily foreign companies wishing to invest in Canada.
Wide international spectrum of senior corporate executives and influential leaders in the FDI domain.